What is Meta Ads — and how does it work?
These are ads shown only to the people who matter to your business — filtered by age, location, interests, and online behavior. Not everyone. Just your future customers.

How is it different from traditional advertising?
Traditional advertising is a billboard on the highway — everyone sees it, few buy. Targeted ads are like reaching out directly to someone who's already looking for what you offer and lives right in your area.

Where does it appear?
In the Feed, Stories, and Reels on Facebook, Instagram, and beyond. Social media advertising has already surpassed search advertising and is now the #1 channel for ad spending worldwide (WARC, 2025).

How does it work?
You define your ideal customer. Meta's algorithm finds those exact people among billions of profiles and delivers your ad at the right moment. AI optimizes your campaign in real time.

What am I paying for?
Clicks, impressions, or specific actions — it depends on your campaign goal. You set the budget and choose what result you're paying for.

Who is it for?
Any business with a specific audience: a beauty salon, retail store, restaurant, freelancer, online course, and more. Works for both online and offline businesses. If you have a customer in mind — targeted ads will help you find them.

Sources: IAB Internet Advertising Revenue Report 2025 · WARC Global Ad Trends · XtendedView 2026

Targeted advertising on Meta (Facebook & Instagram) is more than just "running ads". It's a precision tool that puts your business in front of the right people at the right time.

Who needs Meta Ads?

• Small businesses and self-employed professionals — hairdressers, beauty salons, cafés, studios
• Online stores — drive more sales and reach new customers
• Experts and professionals — doctors, personal trainers, psychologists, consultants
• Local businesses — attract customers within a 5–10 mile/km radius
• Those looking to hire — find the right people for the right role, faster
• Anyone who's tired of relying solely on word of mouth

Why Meta Ads over everything else?

• Precise targeting — your ad reaches only those who are genuinely interested, filtered by age, interests, location and behaviour
• Full transparency — see exactly where your budget goes and what it delivers
• Flexible budget — start small and scale as results come in
• Retargeting — re-engage people who showed interest but didn't take action
• Consistent lead generation — not one-off sales, but a steady flow of enquiries
• Fast results — first leads can come in within days of going live

Without advertising, your business is only visible to people who already know you exist. With Meta Ads — you get in front of thousands of potential customers who are actively looking for exactly what you offer.

Want to know how this works for your niche? Send me a message — we'll take a look at your business together and I'll give you a realistic picture of what's achievable.

It all starts with a simple action — we type a search into Google and decide who to trust with our time and money, based on reviews, photos and business information. Everything is in one place — your Google Business Profile. It's more than just a listing. It's your round-the-clock representative, working 24/7 — showcasing your business, answering customer questions and making a strong first impression even when you're not available. Google Business Profile is a must-have for any business.

Who needs Google Business Profile optimisation?

• Local businesses — cafés, salons, clinics, studios, shops
• Self-employed professionals — doctors, lawyers, personal trainers, consultants, etc.
• Anyone who wants to appear in Google Search and Google Maps
• Those who are getting little to no calls or enquiries from organic search
• Businesses that want to look professional and build trust at first glance
• Anyone looking to outrank competitors in local search results

What does effective optimisation deliver?

• Higher rankings in local Google Search and Google Maps
• More calls, direction requests and website visits
• A polished, trustworthy profile that works for you around the clock
• Reviews that actively build your reputation
• Up-to-date information — opening hours, photos, services, contact details
• Visibility in search without ongoing advertising spend

Without an optimised profile, your business simply gets lost among the competition. With a well-configured Google Business Profile — customers find you first.

Want to find out how this applies to your business? Get in touch — we'll review your profile together and I'll show you exactly what can be improved straight away.

Pricing depends on the service and scope of work. I don't believe in one-size-fits-all packages — every business is unique. Reach out and I'll analyze your situation for free and give you an exact price tailored to your specific goals. No pressure, no surprises.

It depends on the service. A website is delivered within 7–14 days. Paid Meta Ads show results within the first week after launch and optimization. Google Business Profile optimization and social media management are long-term investments — initial improvements are noticeable within 3–4 weeks, but visible and stable results — higher search rankings, growing reach and audience engagement — are built over 2+ months of consistent work. An AI promotional video is ready in 3–5 days.
This is exactly why I work with clients on a monthly basis — in digital marketing, results are built systematically, not overnight. I always give you realistic timelines — no empty promises.

My goal is your result. I combine experience and AI technologies, but never work in a one-sided way — we discuss every step together. You always understand what you're paying for and see the result.